Question

What are the techniques used by the advertisers to attract
customers?

Answer 1

These are some very common and most used techniques used by the advertisers to get desired results.

*️⃣Emotional Appeal
This technique of advertising is done with help of two factors - needs of consumers and fear factor. Most common appeals under need are:
need for something new
need for getting acceptance
need for not being ignored
need for change of old things
need for security
need to become attractive, etc.
Most common appeals under fear are:
fear of accident
fear of death
fear of being avoided
fear of getting sick
fear of getting old, etc.

*️⃣Promotional Advertising
This technique involves giving away samples of the product for free to the consumers. The items are offered in the trade fairs, promotional events, and ad campaigns in order to gain the attention of the customers.

*️⃣Bandwagon Advertising
This type of technique involves convincing the customers to join the group of people who have bought this product and be on the winning side. For e.g. recent Pantene shampoo ad which says “15crores women trusted Pantene, and you?”

*️⃣Facts and Statistics
Here, advertisers use numbers, proofs, and real examples to show how good their product works. For e.g. “Lizol floor cleaner cleans 99.99% germs” or “Colgate is recommended by 70% of the dentists of the world” or Eno - just 6 seconds.

*️⃣Unfinished Ads
The advertisers here just play with words by saying that their product works better but don’t answer how much more than the competitor. For e.g. Lays - no one can eat just one or Horlicks - more nutrition daily. The ads don’t say who can eat more or how much more nutrition.

*️⃣Endorsements
The advertisers use celebrities to advertise their products. The celebrities or star endorse the product by telling their own experiences with the product. Recently a diamond jewellery ad had superstar Amitabh Bacchan and his wife Jaya advertising the product. The ad showed how he impressed his wife by making a smart choice of buying this brand. Again, Sachin tendulkar, a cricket star, endorsed for a shoe brand.

*️⃣Complementing the Customers
Here, the advertisers used punch lines which complement the consumers who buy their products. E.g. Revlon says “Because you are worth it.”

*️⃣Bribe
This technique is used to bribe the customers with some thing extra if they buy the product using lines like “buy one shirt and get one free”, or “be the member for the club for two years and get 20% off on all services.”

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Answer 2

Answer:

*Emotional Appeal

*Promotion Advertising

*Bandwagon Advertising

*Facts and statistics

*Weasel words

*Endorsements

*Complementing the customers

Explanation:

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