What are the three basic benefits of international strategies?
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Firms derive three basic benefits by successfully using international strategies: (1) increased market size, (2) economies of scale and learning, and (3) advantages of location. Increased market size is achieved by expansion beyond the firm's home country.
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What are the three basic benefits of international strategies? Firms derive three basic benefits by successfully using international strategies: (1) increased market size, (2) economies of scale and learning, and (3) advantages of location. Increased market size is achieved by expansion beyond the firm's home country.
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