What are the three buying situations in the industrial markets?
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Explanation:
Example: an example for straight rebuy would be the purchase of office supplies or bulk chemicals.
The order quantity and specifications are routine, and the purchase is made from the same competent supplier at regular intervals, without any decision making process.
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Explanation:
There are three common types of buying situations in industrial market, which are discussed as follows:
- New Purchase. The industrial buyers buy the item for the first time in this situation. ...
- Change in Supplier. ...
- Repeat Purchase.
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