Question

What are the three core products in the [m]platform offering?

Answer 1

If you think of a product, you most likely think of only one level of the three levels of product. ... Marketers should turn the core benefit, the core customer value they identified into an actual product. ... The augmented product rounds of the three levels of product, being built around ...

Answer 2

Answer:

The Three Product Levels. In order to understand a product better, Kotler proposed examining each product as though it were actually three separate products – the core benefit, the actual product, and the augmented product. Together, these three separate products are known as the Three Product Levels.