What are the three types of business research? Indicate which type each item in the list below illustrates. Explain your answers. a. Establishing the relationship between advertising and sales in the beer industry?
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Market research is often overlooked when new business leaders implement a new product or a new business plan. However, there is more to marketing success than a winning sales team. Every sales team needs an effective marketing strategy to draw from. Business leaders use market research to help create winning strategies.
There are three types of market research. Descriptive market research relies on surveys to obtain quantitative data about the population.
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