what are the trends affecting B2B marketing??
Answers
Answer:
The Increasing Role Of AI
Much like in every other field, Artificial Intelligence will continue to make inroads in B2B marketing as well. AI serves to automate a series of tasks including engaging visitors through chatbots, create data-driven content and scale up your content outreach strategy
TRENDS AFFECTING B2B MARKETING
- MARKETING AUTOMATION
Marketing automation is taking the world of digital media by storm. It provides an automated way of nurturing leads alongside a buyer's journey.
- WEB PERSONALIZATION
Website personalization is a well-established technique for e-commerce sites but has traditionally been used less widely in business-to-business deals.
- MOBILE MARKETING
Over half of B2B businesses have mobile sites and mobile apps and that is why the industry has finally started to get its act together. They are fast realizing the advantages of responsive websites.