What are the true of cluster analytics
Answers
Answer: In the digital world where billions of customers are making trillions of visits on a multi-channel marketing environment, big data has drawn researchers’ attention all over the world. Customers leave behind a huge trail of data volumes in digital channels. It is becoming an extremely difficult task finding the right data, given exploding data volumes, that can potentially help make the right decision.
This can be a big issue for brands. Traditional databases have not been efficient enough to capture the sheer amount of information or complexity of datasets we accumulate on the web, on social media and other places.
A leading consulting firm, for example, boasts of one of its client having 35 million customers and 9million unique visitors daily on their website, leaving a huge amount of shopper information data every second. Segmenting this large amount of data with the right tools to help target marketing activities is not readily available. To make matters more complicated, this data can be structured and unstructured, making traditional methods of analysing data not suitable.
Explanation:
CLUSTER ANALYTICS IS EXPLOLATORY ANALYTICS WHICH USE TO DEFINE DATA STRUCTURES, IT ALSO KNOWN AS TAXANOMY ANALYSIS