What are the types of consumer goods?
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From a marketing standpoint, consumer goods can be grouped into four categories: convenience, shopping, specialty, and unsought goods. These categories are based on consumer buying patterns
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Types of consumer goods :-
- Loyal Customers.
- Impulse Shoppers.
- Bargain Hunters.
- Wandering Consumers.
- Need-Based Customers.
- Convenience products.
- Shopping products.
- Specialty products.
- Unsought products.
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