Question

What are the various aspects related to product/service?

Answer 1

Heyaa Mate ❤ Here's the answer.

Product is part of the marketing mix because it is the item offered for sale so its features and design need careful consideration. Whether the firm is manufacturing the product or purchasing the product for resale, they need to determine what product features will appeal to their target market. When an organisation is considering introducing a product into a market, they should ask themselves the following questions:

Who is the product aimed atWhat benefit will customers expect from itWhat will be its advantage over competitor products? Or its unique selling point?How does the firm plan to Position the product within the market?

The answers to these questions will help a firm design, package and add value to its products. Apple has an excellent marketing mix strategy in particular a very popular product strategy. Their products are carefully built, with well thought out design backed up with their iconic Apple logo.

Hope it helps.