What are the various economies of scales of mass media businesses, from the printed book to satellite TV to digital TV?
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As important providers of information, the media is more likely to promote better commercial and industrial performances — especially when producing good-quality reportage and having a broader reach. The effect that the media has on society and potential economic partners depend to a large extent on whom they reach.
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Vertical integration has proven particularly useful for media companies due to their high first costs and low marginal costs. For example, a television company that both produces and distributes content can run the same program on two different channels for nearly the same cost as only broadcasting it on one.
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