What are the various tools to influence public opinion?
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Public opinion can be influenced by public relations and the political media. ... Public opinion has become more varied as a result of online news sources being influenced by political communication and agenda setting.
Public opinion also affects politics through new media. New media provides two-way communication which allows for greater interaction. People can directly send messages to the government and politicians can comment online. ... Since new media has a large user base, political activity is followed by more people than before.
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