What are theimportant characteristics of business economics?
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Characteristics of Business Economics
1. Micro Economic Nature: Business Economics is micro economic in its nature because itdeals with matters of a particular business firm only.2. Use of Economic Theories: Business Economics uses all economic theories relating tothe profits, distribution of income etc.3. Realistic One: Business Economics is a realistic science. It studies all mattersconcerning business organization by considering the real conditions existing in thebusiness field.4. Normative Science: Business Economics is a normative science. It studies the mattersconcerning the aims and objectives of a business firm. It determines the methods to beadopted for achieving such objectives. It also makes enquiry into the good and bad indecision making. Hence it is a normative science.5. Macro-Economic Uses: Even though Business Economics has the nature of Micro-Economics, it also uses Macro-Economic approaches frequently. Certain matters inMacro-Economics like Business Cycles, National Income, Public Finance, Foreign trade etc.are essential for Business Economics. So, Business Economics uses the macro-economicphenomenon for taking business decisions.
6. Economics is a science or an art.•
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