what are three key considerations when evaluating keywords for search engine optimisation
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Targeted audience -
The keywords in a SEO campaign should match with the needs of the customers. One must go through their reviews and understand the keywords which can be potentially searched.
Filtering of keywords -
One needs to track the usage of potential keywords and filter the most relevant ones. SEO tools like SEM Rush, Buzz Sumo and Google Search etc can help in making the final list.
Performance -
Performance of keywords can be judged by using Google keywords planner. The best performing keywords can be used in content marketing.
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