What are tourism intermediataries? Discuss the various types of intermediataries.
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There are four main types of intermediary: agents, wholesalers, distributors, and retailers. A firm may have as many intermediaries in its distribution channel as it chooses. It can even have no intermediaries at all, if it practices direct marketing.
Marketing middlemen- There are two important middlemen – merchants and agents. The basic distinction between the two is that the merchant takes title to the product he sells, while the agent does not.Export merchants- Buy the manufacturer’s product and sell it abroad on their own. The job of the manufacturer is reduced to essentially domestic marketing and certain modifications in the product mix.Agents/brokers- he simply seeks overseas buyers for a commission, but does not take title to the goods. The manufacturer assumes all the financial risk in this case. Indian firms processing marble stones in Rajasthan export their products to other countries with the help of such intermediariesCooperative organizations- represent a cross between indirect and direct export, carries on exporting activities onbehalf of several producers and is partly under the administrative control of manufacturers. Two types of this are:Piggyback marketing- manufacturer uses its overseas distribution facilities to sell the products of one or more other companies as well as his own.Exporting combinations- formal association of independent and competitive business firms which are organized for the purpose of export marketing for the mutual benefit. MAJOR MODES OF DISTRIBUTION ININTERNATIONAL MARKETING6

Marketing middlemen- There are two important middlemen – merchants and agents. The basic distinction between the two is that the merchant takes title to the product he sells, while the agent does not.Export merchants- Buy the manufacturer’s product and sell it abroad on their own. The job of the manufacturer is reduced to essentially domestic marketing and certain modifications in the product mix.Agents/brokers- he simply seeks overseas buyers for a commission, but does not take title to the goods. The manufacturer assumes all the financial risk in this case. Indian firms processing marble stones in Rajasthan export their products to other countries with the help of such intermediariesCooperative organizations- represent a cross between indirect and direct export, carries on exporting activities onbehalf of several producers and is partly under the administrative control of manufacturers. Two types of this are:Piggyback marketing- manufacturer uses its overseas distribution facilities to sell the products of one or more other companies as well as his own.Exporting combinations- formal association of independent and competitive business firms which are organized for the purpose of export marketing for the mutual benefit. MAJOR MODES OF DISTRIBUTION ININTERNATIONAL MARKETING
Marketing middlemen- There are two important middlemen – merchants and agents. The basic distinction between the two is that the merchant takes title to the product he sells, while the agent does not.Export merchants- Buy the manufacturer’s product and sell it abroad on their own. The job of the manufacturer is reduced to essentially domestic marketing and certain modifications in the product mix.Agents/brokers- he simply seeks overseas buyers for a commission, but does not take title to the goods. The manufacturer assumes all the financial risk in this case. Indian firms processing marble stones in Rajasthan export their products to other countries with the help of such intermediariesCooperative organizations- represent a cross between indirect and direct export, carries on exporting activities onbehalf of several producers and is partly under the administrative control of manufacturers. Two types of this are:Piggyback marketing- manufacturer uses its overseas distribution facilities to sell the products of one or more other companies as well as his own.Exporting combinations- formal association of independent and competitive business firms which are organized for the purpose of export marketing for the mutual benefit. MAJOR MODES OF DISTRIBUTION ININTERNATIONAL MARKETING6

Marketing middlemen- There are two important middlemen – merchants and agents. The basic distinction between the two is that the merchant takes title to the product he sells, while the agent does not.Export merchants- Buy the manufacturer’s product and sell it abroad on their own. The job of the manufacturer is reduced to essentially domestic marketing and certain modifications in the product mix.Agents/brokers- he simply seeks overseas buyers for a commission, but does not take title to the goods. The manufacturer assumes all the financial risk in this case. Indian firms processing marble stones in Rajasthan export their products to other countries with the help of such intermediariesCooperative organizations- represent a cross between indirect and direct export, carries on exporting activities onbehalf of several producers and is partly under the administrative control of manufacturers. Two types of this are:Piggyback marketing- manufacturer uses its overseas distribution facilities to sell the products of one or more other companies as well as his own.Exporting combinations- formal association of independent and competitive business firms which are organized for the purpose of export marketing for the mutual benefit. MAJOR MODES OF DISTRIBUTION ININTERNATIONAL MARKETING
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