What are various challenges for distribution in rural market?
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Rural Marketing: 12 Problems Faced in Rural Marketing
Deprived people and deprived markets: The number of people below the poverty line has not decreased in any appreciable manner. ...
Lack of communication facilities: ...
Transport: ...
Many languages and dialects: ...
Dispersed markets: ...
Low per capita Income: ...
Low levels of literacy: ...
Prevalence of spurious brands and seasonal demand:
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low level of literacy and high population
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