Question

What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups?
A
Drive more traffic to your website

B
Target more people in different areas of the world

C
Ensure people see relevant ads that relate to their search query

D
Stop using negative keywords

Answer 1

Hi there!

For me, i think it is both option A and D which is a negative issue.

Answer 2

Answer:

The correct answer for the given question is option (C).

Explanation:

• Dividing search engine marketing (SEM) account into “relevant campaigns and ad groups” will ensure people to see relevant ads which can relate to their search query.
• Organizing the SEM accounts will facilitate to provide better and enhanced service to the right customers with the right advertisement.
• It also aids to track how effective our advertising efforts are working.
• So ad groups or campaigns should be organized as they are created.
• This can also be grouped under various themes or categories so that when an online search is done, information that is closely related or tied to that search is easily available.