Question

What care must be taken while evaluating a promotional tool?

Answer 1

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Answer 2

Explanation:

When you promote your business, you're engaging in persuasive communication: You want to convince others to buy from you. You must select the right promotional strategy to:

1. Capture the attention of the right group of potential customers in a credible yet catchy way.
2. Educate them about your products or services.
3. Influence them to buy from you.

A promotional mix is an allocation of resources among five primary elements:

1. Advertising
2. Public relations or publicity
3. Sales promotion
4. Direct marketing
5. Personal selling