What comes in yuor mind when you hear communication
Answers
Answer:
I have actually just answered this very question , albeit phrased in a subtly different way. The answer which I gave was as follows:
Good communication.
Having a great brand is of no use if the awareness of the brand is poor. Marketing, being the varied tools and techniques for enhancing brand image and communicating that image to your potential customers, is at its simplest and best just good communication.
Once upon a time, I would have immediately thought of suits in boardrooms, but times have changed. Firstly, I have had to attend to urgent issues of poor marketing in a previous career. Secondly, I am just not convinced that my stereotyped view of marketing was completely accurate then and I’m quite sure of it now.
Social media changed the way marketing works forever and just as we have had to learn new communication techniques in the age of mobile wireless technology, so we have had to adapt the way we market an idea, service or product. Marketing is a set of skills which we should all strive to possess at a competent level.
Although this is the exact same answer verbatim, I give it again for two reasons:
It’s an honest answer, as it is genuinely what I think of nowadays when this word is mentioned.I think that a lot of people might just have a negative notion of the word - it’s much-maligned and misunderstood. I know, because I was one of those people. If I can help as many people as possible to understand that competition and communication are the essence of living in a human society and that marketing is just a specific aspect of that, then I am glad to do it.