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Television audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also web traffic on websites. It is also called audience research
Audience size is the number of people listening to the station. ... Audience size is not easy to measure: it usually requires listeners to fill in detailed diaries, showing each station they listen to, in each quarter-hour, for a week or so. Reach is the number of different listeners in a given time zone.
Audience measurement estimates how many people are in an audience. It is usually in correlation to radio and television viewership, but also concerning newspaper and magazine readership. The term can also cover the size of audience demographics, and time spent with the medium
- Audience measurement estimates how many people are in an audience. It is usually in correlation to radio and television viewership, but also concerning newspaper and magazine readership. The term can also cover the size of audience demographics, and time spent with
How are broadcast audiences measured?
How are broadcast audiences measured?Measuring audiences: television. Television audiences are measured in two main ways: using diaries, and using meters. With television (unlike radio), the survey unit has usually been the household, not the person. That's because most households have had only one TV set, and people have usually watched together