Question

What constitutes good marketing research? ​

Answer 1

Good research recognizes the value of using numerous methods and sources to achieve reliable information. Marketing researchers inhibited away from over-reliance on any one method. They also distinguish the value of using two or three methods to increase confidence in the results.

Answer 2

Good marketing research is one that considers all the internal as well as internal factors that could affect marketing.

Explanation:

1. Good Marketing research can be identified from a bad marketing research in a certain manner.
2. Good marketing research would result in the firm understanding its strength, weaknesses, threats, and opportunities.
3. Good marketing research can also help a firm in improving its performance and capturing a new customer base.
4. Good marketing research is detailed and covers internal as well as external marketing factors.