What data does google analytics prohibit collecting?
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Answer:
Personally identifiable information
Explanation:
If one reads the The Google Analytics terms of service, its warns and stops user sending personally identifiable information (PII) to Google Analytics. This terms of service must be read by every customer who wishes to use the GA tools
Personally identifiable information includes data that can be used by Google to locate an individual, and people should not give out their names, email addresses, or billing information.
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