What did the Sports England campaign, discussed in this unit, illustrate to marketers
about the female demographic?(write about it)
Answers
Answer:
SPORT ENGLAND'S NEW CAMPAIGN TO ENCOURAGE GIRLS AND WOMEN TO EXERCISE IS A TRIUMPH
How did they get it right - and will it work, asks Gillian Orr?
Gillian Orr
@gillian_orr
Wednesday 14 January 2015 23:15
Perspiration dripping from red faces; jubilant punches in the air; legs caked in mud; falling down in exhaustion. All are classic features of sports highlights and feel-the-burn fitness adverts. Yet we mostly only ever see men in such an unaffected light. Until now.
This Girl Can is a new national campaign developed by Sport England to encourage women of all ages to be more active. At a time when females are subjected to endless stylised images of women with perfect abs exercising
Answer: Females make up a big percentage of the people interested in sports and entertainment commodities. This is good for the economy but not good if the economy is not willing to adjust. If the economy doesn't adjust they probably aren't going to succeed in the future,or continue to grow their business or company.
Explanation: