Question

what do companies do in case there are two brands of similar products

Answer 1

They change few things in the product like the color, size and amount.

Answer 2

Hi friend;

There are a few strategies that the companies might take into consideration if they encounter a situation where another company has launched a similar product;

• They would intensify their marketing techniques.
• They would try to improve their product or introduce superior changes in it.
• They might make changes in the prices in order to acquire larger part of the market.
• They might take the support of promotional offers for more sales.

I hope the answer is helpful