Question

What do search engines use to trust that a local business is an appropriate place for which users are looking?

Answer 1

To build trust among search engines, authority needs to be demonstrated not just in a website's content, but how the site is perceived by other authoritative sites. ... Garnering links from authoritative sites like social networks, directories and other sources will improve trust

Answer 2

Answer:

Citations

Explanation:

A citation serves as reference of your business information. It is a mention of your business name, address and website. See here https://www.darklocal.com/resources/local-citation/