what do we learn about marketing from the amazon story?
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Explanation:
Remember Customer Service Comes Before Marketing. While Bezos is an advocate of consistent marketing over the long-term, his No. They are focused on the competitor, rather than the customer.” He backed up his words with actions by reallocating marketing dollars into improving customer service.
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Answer:
Amazon uses the high runner strategy to market its products. This strategy uses data to uncover which products are in the highest demand in every category. Amazon's pricing algorithm then prices those products competitively and bids heavily on advertisements to pull people to these products.
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