Question

What do website analytics allow you to do?

A
Set up advertising accounts to drive continuous improvement

B
Understand users behaviour and improve the effectiveness of your digital marketing efforts

C
Interact with customers on your website to increase conversion

D
Predict your users next move based on previous data

Answer 1

B:understand user's behaviour and improve the effectiveness of your digital marketing efforts.

Answer 2

B) Understand users behaviour and improve the effectiveness of your digital marketing efforts