what do you mean by advertising elasticity of demand
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Advertising elasticity of demand (AED) is a measure of a market's sensitivity to increases or decreases in advertising saturation. Advertising elasticity is a measure of an advertising campaign's effectiveness in generating new sales. It is calculated by dividing the percentage change in the quantity demanded by the percentage change in advertising expenditures
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Advertising elasticity of demand (AED) is a measure of a market's sensitivity to increases or decreases in advertising saturation. ... It is calculated by dividing the percentage change in the quantity demanded by the percentage change in advertising expenditures
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