Question

What do you mean by agricultural marketing?

Answer 1

Agricultural marketing is inferred to cover the services involved in moving an agriculturalproduct from the farm to the consumer. It is also the planning, organizing, directing and handling of agricultural produce in such a way as to satisfy the farmer, producer and the consumer. Numerous interconnected activities are involved in doing this, such as planning production, growing and harvesting, grading, packing and packaging, transport, storage, agro- and food processing, distribution, advertising and sale. Effectively, the term encompasses the entire range of supply chain operations. However, it's key function is to help direct these services, by providing competent and able market information, thereby linking the other operations into an integrated service with targeted outcomes.