what do you mean by business environment? explain the nature of modern business
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The business environment is the climate or set of conditions- economic, social, political or institutional conditions in which business operations are conducted. The environment of business consists of all those external things to which it is exposed and by which it may be influenced directly or indirectly.
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Business environment consists of the external forces which affect the functioning of a business enterprise. These include economic, political, social, technological and global or international forces as of the business enterprises are not influenced directly by the general forces. ...
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