Question

What do you mean by chain of market? ​

Answer 1

Chain of Market

The marketing supply chain is the chain of suppliers that an organization relies on to produce marketing materials (print, promotional products and point of sale) to market their products and services.

Flow

Similar to manufacturing environments, marketing supply chains are primarily governed by a process or "flow" that typically involves:

1. Creation – identifying and developing marketing materials to meet customer need and/or to support sales initiatives,
2. Production – getting materials in their final form either through sourcing, printing or Web development,
3. Warehousing – technology, storage strategy, planning,
4. Fulfillment – order management, service standards, shipping and tracking use/consumption – how materials are used and displayed in the field and stored based on seasonality or product/service availability,
5. Feedback – collecting information for continuous refinement; from inventory reporting, management metrics, field/customer feedback.

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Answer 2

Answer:

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