What do you mean by channel of distribution ? What are their functions in
distribution of product ? Explain.
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A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end consumer. ... A distribution channel, also known as placement, is part of a company's marketing strategy, which also includes the product, promotion, and price.
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α díѕtríвutíσn chαnnєl íѕ a chαín σf вuѕínєѕѕ or íntєrmєdíαríєѕ thσrugh whích a gσσd or ѕєrvícє pαѕѕєѕ untíl it rєαchєѕ thє fínαl вuчєr σr the єnd cσnѕumєr. A díѕtríвutíσn chαnnєl, αlѕσ knσwnѕ αѕ plαcєmєnt, is pαrt of a cσmpαníєѕ mαrkєtíng ѕtrαtєgч, whích αlѕσ íncludє the prσduct, prσmσtíσn, and prícє.
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