what do you mean by creation of customers
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The main goal of customer creation is to provide an experience that drives market demand straight into the sales channel of the company. This is also the part of the model where businesses can start spending more on marketing.
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The first two steps of the Customer Development model are all about learning and discovery. In the Customer Discovery phase, you are supposed to find out who your customers are, where they come from and how you can reach them.
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