What do you mean by 'customer needs' in business?
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1
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price, quality, choice and convinence
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58
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A customer need is a motive that prompts a customer to buy a product or service. Ultimately, the need is the driver of the customer's purchase decision. Companies often look at the customer need as an opportunity to resolve or contribute surplus value back to the original motive.
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Hope it helps... ¯\_(ツ)_/¯
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