what do you mean by Goodwill?
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Goodwill is an intangible asset that is associated with the purchase of one company by another. ... The value of a company's brand name, solid customer base, good customer relations, good employee relations, and proprietary technology represent some reasons why goodwill exists.
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friendly disposition
friendly disposition; benevolence; kindness. cheerful acquiescence or consent. Commerce. an intangible, salable asset arising from the reputation of a business and its relations with its customers, distinct from the value of its stock and other tangible assets.
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