what do you mean by innovation in marketing
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innovation is the creation and subsequent introduction of a good or service that is either new, or an improved version of previous goods or services.
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Answer:Innovation in marketing means implementation of new ideas ND techniques that have a positive impact TO a new product service .it's all about conducting market reseach INTO consumer needs , behaviour & trends , develop a prototype or changes within product designing , launcing a new product in a unique place , PRICE & in a unique way. Here companies goal isn't TO make mass sale but TO good ND comfort things TO consumers.
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