Question

What do you mean by Irrational Consumption ?​

Answer 1

Answer:

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Consumers lack the resources necessary to judge the uncertainty and rely on heuristics and their trust in different potentially unreliable resources. ...

Answer 2

Answer:

The irrational consumer: Decision making based on feelings rather than facts. ... Consumers lack the resources necessary to judge the uncertainty and rely on heuristics and their trust in different potentially unreliable resources.

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