Question

what do you mean by marketing environment? how does it effect the indian marketing concepts?

Answer 1

The businessenvironment is a marketing term and refers to factors and forces that affect a firm's ability to build and maintain successful customer relationships.Macro (external)  environment  – larger societal forces that  affect  the micro environment.


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Answer 2

Answer:

A marketing oriented company looks outside its premises to take advantage of the emerging opportunities, and to monitor and minimize the potential threats face by it in its businesses. Theenvironment consists of various forces that affect the company's ability to deliver products and services to its customers.