What do you mean by motivational communication ? Explain in brief the importance of motivational speech.
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Motivation is the word derived from the word ’motive’ which means needs, desires, wants or drives within the individuals.
It is the process of stimulating people to actions to accomplish the goals.
In the work goal context the psychological factors stimulating the people’s behaviour can be -
desire for money
success
recognition
job-satisfaction
team work, etc
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