What do you mean by research in marketing research?
Answers
⊕ANSWER⊕
What is research?
Well, the research means the systematic investigation as well as the study of sources or material or things so that the facts can be established or the conclusion can drawn. So it;s actually about finding the truth through experiment or investigation using the scientific methods.
MARKETING RESEARCH
Marketing research is "the process or set of processes that links the producers, customers, and end users to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications.
Explanation:
Market research is the process of determining the viability of a new service or product through research conducted directly with potential customers. Market research allows a company to discover the target market and get opinions and other feedback from consumers about their interest in the product or service