what do you mean by standardisation in functions of marketing?
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(ii)Standardising and grading the product: Standardisation implies the production of goods with certain specific qualities such as durability,safety and utility so that a uniformity is maintained in the output.On the other hand,grading implies the classification of the product as per certain characteristics such as ...
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(ii)Standardising and grading the product: Standardisation implies the production of goods with certain specific qualities such as durability,safety and utility so that a uniformity is maintained in the output.On the other hand,grading implies the classification of the product as per certain characteristics such as size and quality.
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