Question

What do you mean when we say our personality changes when we change the brand we own?​

Answer 1

Brand changes don’t just concern big corporations. Indeed, every small and medium-sized enterprise will at some point need to influence how clients perceive it. These attempts to change its reputation concern changing its brand personality. It is not enough for organisations to change what they do; it is also necessary for them to convey those changes to consumers. And as William Blake noted, external changes can often drive internal changes more than vice-versa.

Answer 2

So here's my response to that. Our personality doesn't actually change, when we change the brand we buy as consumers. ... The Brand you buy only enhances the image or validates the image you want to project to yourself and to others.