What do you think is the relation of consuming products of subject contemporary?
Answers
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Answer:
One of the characteristics of human civilization in the 21st century is that the individual is increasingly viewed predominantly as a consumer. The turbulent development of science and technology has also resulted in new, changing consumer behavior patterns, which are achieving a new role in modern society. Research into consumer action imposes itself as crucial to the successful functioning of the economic and social system. Many companies are faced with serious difficulties of effectiveness and profitability of their conducted marketing activities.
The consumer is predominantly converting the central factor determining a company's corporate execution key problem lies in the fact that the prevalent philosophy of the marketing practices still regards the purchasers as passive end-users of the value created, neglecting their changed role, behavior, and impact on market processes. Presenting and analyzing the results of research from marketing research dealing with the difficulties of changed market behavior, this article aims to point to the necessity to change the thinking patterns of marketing theory and practice on the significance and impact of the consumer on a company corporate performance by accepting new roles that the consumers have in the contemporary society.