what do you understand by cost of capital
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In Economics and Accounting, the cost of capital is the cost of a company's funds (both debt and equity), or, from an investor's point of view "the required rate of return on a portfolio company's existing securities".
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Cost of capital is the weighted average to an opportunity cost in making an investment.
Explanation:
In order to determine cost of capital marketing is an important element in a business. It is the most important component in the valuation work of an organization.
In a business there are investors who expect by the end of a certain period their investment will grow mostly by the cost of capital. In order to calculate fair value of an investment cash flow cost of capital can be used.
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