What do you understand by 'McDonaldization' and 'Cultural Homogeneity'?
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The process of McDonaldization can be summarized as the way in which "the principles of the fast-food restaurant are coming to dominate more and more sectors of recent idea about the worldwide homogenization of cultures due to globalization. ...
The trend toward homogeneity is often associated with ... McDonaldization, and the New Means of Consumption, we need abrief ...
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The terms 'McDonaldization' and 'Cultural Homogeneity' are some of the important terms in the field of globalization.
McDonaldization was the term first used in 1993, by George Ritzer the sociologist. Cultural Homogeneity can also be termed McDonaldization.
- The term simply means that the fast-food chains of restaurants have taken over the traditional business of hotels.
- Some part of society when adopting the qualities of a fast-food restaurant is called McDonaldization.
- Somewhat similar to this concept is cultural homogeneity where one culture's ideas and customs are changed and transformed to another culture's dominance.
- Thus both the concepts equal differences in culture and the business patterns.
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