Question

What do you understand by positioning, and what tools are available to Marks and Spencer to give it a positioning advantage?

Answer 1

Answer:

Positioning defines where your product (item or service) stands in relation to others offering similar products and services in the marketplace as well as the mind of the consumer. Description: A good positioning makes a product unique and makes the users consider using it as a distinct benefit to them.

Answer 2

QUESTION:-

What do you understand by positioning, and what tools are available to Marks and Spencer to give it a positioning advantage?

ANSWER:-

• Positioning specifies where your product that item or service stands in relation to others proposing similar products and services in the marketplace as well as the senses of the consumer.

• In the international marketing mix of Marks and Spencer’s Company, its positioning is essentially important since it encourages the company to position itself satisfactorily in the international markets hence creating the company very different which is evaluated as an advantage to the company’s target markets.

• The tools that are available to Marks and Spencer to give it a positioning advantage are

1. The product credits
2. The advantages of the products
3. The usage events of the products
4. The consumers of the products,
5. The products classes, away and also against the company’s competitors.
6. The company assures that the distinctions in its products are also promoted and they should be significant, improved distinctive, communicable, successful, and also pre-emptive.

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