what do you understand by privacy of data in e commerce context ?
Answers
Explanation:
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Privacy is one of the most complex legal issues facing e-commerce ventures today. Many sites, such as the one in our case study, have little interest in actively profiling their users or discovering personal information about them. However, these sites will often collect significant amounts of personally identifiable data that may trigger liability risks.
Some of this data is actively supplied by users. For example, the WGU site collects names, physical and email addresses, and credit card information through forms. Users may also voluntarily supply personal information in their threaded discussion messages, which are archived on the site. On the other hand, some of this data is passively collected. The host server records routine information about each visit. Some of the site's banner ads allow third-party advertisers to track users' browsing habits.