What do you understand by the term chain of market
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The marketing supply chain is the chain of suppliers that an organization relies on to produce marketing materials (print, promotional products and point of sale) to market their products and services.
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Answer:
Chain Of Markets.
Explanation:
Goods are produced in factories, on farms and in homes. We don’t buy directly from the farm or the factory.
The people in between the producers and the consumers are the traders.
The wholesaler trader first buys goods in large quantities. These will be sold to retailers. This could be a weekly market trader or a hawker in the neighbourhood or a shop trader in a shopping complex. The retailer sells goods to the consumer.
All this put together forms a chain of markets.
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