Question

What do you understand by the term co-operative marketing?​

Answer 1

Answer:

Cooperative marketing is any agreement to combine marketing efforts, and thus it can appear in many forms. Complementary companies, as well as direct competitors, can create effective and mutually beneficial cooperative marketing campaigns. ( See also Alliance Marketing) Economy of scale is an enormous benefit.16

Explanation:

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Answer 2

Answer:

Cooperative marketing can be defined as an agreement between two companies to promote or sell each other's product while selling their own. The products can either be complementary or might have different seasonal cycles

Explanation:

The main functions of co-operative marketing societies are: (i) To market the produce of the members of the society at fair prices; (ii) To safeguard the members for excessive marketing costs and malpractices; (iii) To make credit facilities available to the members against the security of the produce brought for sale

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