Question

what do you understand by the word brand? list two reason why building brand is central of advertising​

Answer 1

Answer:

Explanation:

Brand means stamping a product with a particular name or sign in order to make it unique from other products in the market.

Building brand is central advertising: because

(i) It creates a positive image of the product in the eyes of the consumer and compel them to buy it.

(ii) It differentiates the product from the local or other competitive products in the market.

Answer 2

Answer:

Explanation:

The brand is a product, service or concept that is publicly distinguished from other product, services or concept so that it can be easily communicated and usually marketed.

2 reasons:

1. It creates a positive image of a product in the eyes of the consumers and compel them to buy it.

2. It differentiates the product from the local or other competitive product in market...

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