what do you understand by the word brand ?list two reasons why building barnd is central to advertising
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a type of product manufactured by a particular company under a particular name is called brand........ A special identification or name that is associated with a product is called a brand. Advertising creates this special identification. Brand building is central to advertising because it helps in differentiating the product from that of the competitor. It also convinces the consumer to give preference to the concerned brand.
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Building brand
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